Danielle Smith serves as the CFO & COO of Gotelli Plumbing Company, where she oversees financial operations, business strategy and day-to-day management for the long-standing family business. With more than 14 years at Gotelli Plumbing and over two decades of experience in finance, her role has expanded from focusing primarily on accounting and operations to helping guide the company’s long-term growth and internal development.
Although her background began in mathematics and finance, the connection to Gotelli Plumbing has always been personal. The company was founded by her grandparents the same year she was born, and later became a brother-and-sister-owned business led by her father and aunt. Today, Danielle continues that family legacy alongside her aunt while helping uphold the level of customer care the company has become known for throughout the North Bay.

Much of Danielle’s work centers around improving efficiency, developing organized systems and finding thoughtful ways to use technology to improve both internal workflows and the customer experience.
She is especially passionate about creating processes that allow the company to grow while still maintaining the trust, consistency and quality service that have defined Gotelli Plumbing for decades. Over the years, her role has evolved well beyond finance into helping lead and operate the company as a whole.
Outside of work, Danielle enjoys spending time with her family and being actively involved in her church community. She also enjoys arts and crafts with her daughter, supporting her son’s love of music and taking weekend trips to Carmel with her husband whenever they have the chance to recharge together.
Connect with Danielle on LinkedIn!